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Real Luxury

How Luxury Brands Can Create Value For The Long Term

by R. Nair e M. Pinkhasov
language: english
Publisher: Palgrave Macmillan, January of 2014 ‧
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Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Real Luxury

How Luxury Brands Can Create Value For The Long Term

by R. Nair e M. Pinkhasov

Property Description
ISBN: 9781349484232
Publisher: Palgrave Macmillan
Release Date: January of 2014
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 228
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781349484232