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Readings In Advertising, Society, And Consumer Culture eBook

by Roxanne Hovland, Eric E. Haley e Joyce M. Wolburg
language: english
Publisher: TAYLOR & FRANCIS, December of 2014 ‧
78,16€
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Provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. This book begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising.

Readings In Advertising, Society, And Consumer Culture

by Roxanne Hovland, Eric E. Haley e Joyce M. Wolburg

Property Description
ISBN: 9781317461364
Publisher: TAYLOR & FRANCIS
Release Date: December of 2014
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781317461364