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Qualitative Marketing Research eBook

by David Carson, Kjell Gronhaug, David J. Carson, Audrey Gilmore e Chad Perry
language: english
Publisher: SAGE PUBLICATIONS, February of 2001 ‧
68,90€
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Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.

Qualitative Marketing Research

by David Carson, Kjell Gronhaug, David J. Carson, Audrey Gilmore e Chad Perry

Property Description
ISBN: 9781446234983
Publisher: SAGE PUBLICATIONS
Release Date: February of 2001
Language: English
Pages: 256
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Marketing
EAN: 9781446234983
Acessibilidade: Ver características de acessibilidade indicadas pelo editor