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Purpose-Driven Pricing eBook

Leveraging The Power Of Pricing For Profit And Societal Good

by Saloni Firasta-Vastani e Jagdish N. Sheth
language: english
Publisher: TAYLOR & FRANCIS, July of 2024 ‧
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This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.

Purpose-Driven Pricing

Leveraging The Power Of Pricing For Profit And Societal Good

by Saloni Firasta-Vastani e Jagdish N. Sheth

Property Description
ISBN: 9781040038970
Publisher: TAYLOR & FRANCIS
Release Date: July of 2024
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9781040038970
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

SALONI FIRASTA-VASTANI

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JAGDISH N. SHETH

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