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Primer For Integrated Marketing Communications eBook

by Philip Kitchen e Patrick De Pelsmacker
language: english
Publisher: TAYLOR & FRANCIS, August of 2004 ‧
72,86€
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Ebook for ADE
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

Primer For Integrated Marketing Communications

by Philip Kitchen e Patrick De Pelsmacker

Property Description
ISBN: 9781134380831
Publisher: TAYLOR & FRANCIS
Release Date: August of 2004
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781134380831
Acessibilidade: Ver características de acessibilidade indicadas pelo editor