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A Primer For Integrated Marketing Communications

by Philip Kitchen e Patrick De Pelsmacker
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2004 ‧
317,69€
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This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

A Primer For Integrated Marketing Communications

by Philip Kitchen e Patrick De Pelsmacker

Property Description
ISBN: 9780415314206
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2004
Language: English
Cover: Hardcover
Pages: 208
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780415314206