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Advanced Introduction To Advertising
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, January of 2022 ‧
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SYNOPSIS
This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift?
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| Property | Description |
|---|---|
| ISBN: | 9781802200904 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | January of 2022 |
| Language: | English |
| Dimensions: | 138 x 216 x 20 mm |
| Cover: | Softcover |
| Pages: | 192 |
| Format: | Book |
| Collection: | Elgar Advanced Introductions Series |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9781802200904 |
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