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Multichannel Challenge eBook

by Hugh Wilson
language: english
Publisher: TAYLOR & FRANCIS, May of 2008 ‧
70,21€
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IMMEDIATE AVAILABILITY
Ebook for ADE
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

Multichannel Challenge

by Hugh Wilson

Property Description
ISBN: 9781136356711
Publisher: TAYLOR & FRANCIS
Release Date: May of 2008
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781136356711