10% OFF

The Multichannel Challenge

by Hugh Wilson, Lindsay Bruce e Rod Street
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2017 ‧
270,38€
10% OFF CARD
free shipping
Sell ​​your book
Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

The Multichannel Challenge

by Hugh Wilson, Lindsay Bruce e Rod Street

Property Description
ISBN: 9781138441040
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2017
Language: English
Dimensions: 191 x 248 x 20 mm
Cover: Hardcover
Pages: 248
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9781138441040