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The Multichannel Challenge

Integrating Customer Experiences For Profit

by Hugh Wilson, Lindsay Bruce e Rod Street
language: english
Publisher: TAYLOR & FRANCIS LTD, February of 2008 ‧
71,64€
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Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this in your own organisation.

The Multichannel Challenge

Integrating Customer Experiences For Profit

by Hugh Wilson, Lindsay Bruce e Rod Street

Property Description
ISBN: 9780750687119
Publisher: TAYLOR & FRANCIS LTD
Release Date: February of 2008
Language: English
Dimensions: 192 x 247 x 15 mm
Cover: Softcover
Pages: 248
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750687119