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Motigraphics eBook

The Analysis And Measurement Of Human Motivations In Marketing

by Richard C. Maddock
language: english
Publisher: Bloomsbury Publishing (USA), January of 2000 ‧
89,44€
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Ebook for ADE
For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior.

Motigraphics

The Analysis And Measurement Of Human Motivations In Marketing

by Richard C. Maddock

Property Description
ISBN: 9780313004407
Publisher: Bloomsbury Publishing (USA)
Release Date: January of 2000
Language: English
Pages: 320
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Non-Series
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9780313004407

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