Motigraphics

The Analysis And Measurement Of Human Motivations In Marketing

by Richard C. Maddock
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, January of 2000 ‧
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For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior.

Motigraphics

The Analysis And Measurement Of Human Motivations In Marketing

by Richard C. Maddock

Property Description
ISBN: 9781567202847
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: January of 2000
Language: English
Cover: Hardcover
Pages: 320
Format: Book
Collection: National Geographic Traveler
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9781567202847