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Motigraphics
The Analysis And Measurement Of Human Motivations In Marketing
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, January of 2000 ‧
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SYNOPSIS
For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781567202847 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | January of 2000 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Collection: | National Geographic Traveler |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Psychology
|
| EAN: | 9781567202847 |
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