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Mobile Marketing Channel eBook

Online Consumer Behavior

by Vinod Kumar, Mahmud Akhter Shareef e Yogesh K. Dwivedi
language: english
Publisher: Springer International Publishing, April of 2016 ‧
66,24€
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Ebook for ADE
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

Mobile Marketing Channel

Online Consumer Behavior

by Vinod Kumar, Mahmud Akhter Shareef e Yogesh K. Dwivedi

Property Description
ISBN: 9783319312873
Publisher: Springer International Publishing
Release Date: April of 2016
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Springerbriefs In Business
Categories: eBooks in English > Management > Management and Organization
EAN: 9783319312873

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