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Mobile Marketing Channel

Online Consumer Behavior

by Vinod Kumar, Mahmud Akhter Shareef e Yogesh K. Dwivedi
language: english
Publisher: Springer International Publishing AG, June of 2016 ‧
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels.

Mobile Marketing Channel

Online Consumer Behavior

by Vinod Kumar, Mahmud Akhter Shareef e Yogesh K. Dwivedi

Property Description
ISBN: 9783319312859
Publisher: Springer International Publishing AG
Release Date: June of 2016
Language: English
Dimensions: 234 x 158 x 13 mm
Cover: Softcover
Pages: 132
Format: Book
Collection: Springerbriefs In Business
Categories: Books in English > Management > Management and Organization
EAN: 9783319312859

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