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Marketing Theory eBook

Foundations, Controversy, Strategy, And Resource-Advantage Theory

by Shelby D. Hunt
language: english
Publisher: TAYLOR & FRANCIS, December of 2014 ‧
311,38€
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Ebook for ADE
Focuses on the marketing discipline's multiple stakeholders. This book articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science.

Marketing Theory

Foundations, Controversy, Strategy, And Resource-Advantage Theory

by Shelby D. Hunt

Property Description
ISBN: 9781317465133
Publisher: TAYLOR & FRANCIS
Release Date: December of 2014
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781317465133
Acessibilidade: Ver características de acessibilidade indicadas pelo editor