Capa do artigo Marketing Channels And Supply Chain Networks In North America
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Marketing Channels And Supply Chain Networks In North America eBook

A Historical Analysis

by O. C. Ferrell, Karen Hopkins e Robert D. Tamilia
language: english
Publisher: Springer International Publishing, April of 2020 ‧
59,61€
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This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

Marketing Channels And Supply Chain Networks In North America

A Historical Analysis

by O. C. Ferrell, Karen Hopkins e Robert D. Tamilia

Property Description
ISBN: 9783030448707
Publisher: Springer International Publishing
Release Date: April of 2020
Language: English
Format: eBook
File Format and Compatibility:
Collection: Springerbriefs In Business
Categories: eBooks in English > Tourist Guides and Maps > North America
EAN: 9783030448707
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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