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Marketing Channels And Supply Chain Networks In North America

A Historical Analysis

by O. C. Ferrell, Karen Hopkins e Robert D. Tamilia
language: english
Publisher: Springer Nature Switzerland AG, April of 2020 ‧
60,82€
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This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

Marketing Channels And Supply Chain Networks In North America

A Historical Analysis

by O. C. Ferrell, Karen Hopkins e Robert D. Tamilia

Property Description
ISBN: 9783030448691
Publisher: Springer Nature Switzerland AG
Release Date: April of 2020
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 67
Format: Book
Collection: Springerbriefs In Business
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Others
EAN: 9783030448691

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