Capa do artigo Manager'S Guide To Competitive Marketing Strategies, Second Edition
10% OFF

Manager'S Guide To Competitive Marketing Strategies, Second Edition eBook

by Norton Paley
language: english
Publisher: TAYLOR & FRANCIS, May of 2021 ‧
139,13€
10% OFF CARD
IMMEDIATE AVAILABILITY
Ebook for ADE
The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.

Manager'S Guide To Competitive Marketing Strategies, Second Edition

by Norton Paley

Property Description
ISBN: 9781351409971
Publisher: TAYLOR & FRANCIS
Release Date: May of 2021
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781351409971

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

(see more)

BY THE AUTHOR

MORE ABOUT THIS AUTHOR