Capa do artigo Manager'S Guide To Competitive Marketing Strategies, Second Edition
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Manager'S Guide To Competitive Marketing Strategies, Second Edition eBook

by Norton Paley
language: english
Publisher: TAYLOR & FRANCIS, May of 2021 ‧
139,13€
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The ability to think strategically is permeating every level of successful organizations. This book examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, various markets, fickle customer behavior, and diverse cultures. It offers techniques on developing competitive strategies.

Manager'S Guide To Competitive Marketing Strategies, Second Edition

by Norton Paley

Property Description
ISBN: 9781351409964
Publisher: TAYLOR & FRANCIS
Release Date: May of 2021
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781351409964
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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