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Lifestyle Market Segmentation eBook
language: english
Publisher:
TAYLOR & FRANCIS, May of 2014 ‧
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70,21€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Based upon the author's 30 years of marketing and teaching experience, this book aims to explain the process of market segmentation and its applications. This text goes beyond the demographic and/or geographic categories to get at the whys of customer behaviour, carefully reviewing every facet, from theory to the exploration of applications.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781136773792 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | May of 2014 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | PDF para ADE |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Management > Marketing |
| EAN: | 9781136773792 |
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