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Leveraging Mobile Media eBook

Cross-Media Strategy And Innovation Policy For Mobile Media Communication

by Valerie Feldmann
language: english
Publisher: Physica-Verlag HD, March of 2006 ‧
118,59€
94,87€
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.

Leveraging Mobile Media

Cross-Media Strategy And Innovation Policy For Mobile Media Communication

by Valerie Feldmann

Property Description
ISBN: 9783790816334
Publisher: Physica-Verlag HD
Release Date: March of 2006
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Information Age Economy
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9783790816334

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