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Leveraging Mobile Media

Cross-Media Strategy And Innovation Policy For Mobile Media Communication

by Valerie Feldmann
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, February of 2005 ‧
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Mobile communications and next generation wireless networks emerge as new distribution channels for the media. the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries.

Leveraging Mobile Media

Cross-Media Strategy And Innovation Policy For Mobile Media Communication

by Valerie Feldmann

Property Description
ISBN: 9783790815757
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: February of 2005
Language: English
Cover: Softcover
Pages: 270
Format: Book
Collection: Information Age Economy
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9783790815757

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