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Jobs To Be Done eBook

A Roadmap For Customer-Centered Innovation

by David Farber, Jessica Wattman e Stephen Wunker
language: english
Publisher: Amacom, November of 2016 ‧
12,99€
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Ebook for ADE
Successful innovation doesn't begin with a brainstorming session - it starts with the customer. The truth is that we need to stop asking customers what they want ...and start examining what they need. This book argues that people purchase products and services to solve a specific problem.

Jobs To Be Done

A Roadmap For Customer-Centered Innovation

by David Farber, Jessica Wattman e Stephen Wunker

Property Description
ISBN: 9780814438084
Publisher: Amacom
Release Date: November of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780814438084
Acessibilidade: Ver características de acessibilidade indicadas pelo editor