Capa do artigo Jobs To Be Done

Jobs To Be Done

A Roadmap For Customer-Centered Innovation

by Stephen Wunker, Professor Of History David (Temple University) Farber e Jessica Wattman
language: english
Publisher: HarperCollins Focus, April of 2018 ‧
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Successful innovation doesn't begin with a brainstorming session - it starts with the customer. The truth is that we need to stop asking customers what they want ...and start examining what they need. This book argues that people purchase products and services to solve a specific problem.

Jobs To Be Done

A Roadmap For Customer-Centered Innovation

by Stephen Wunker, Professor Of History David (Temple University) Farber e Jessica Wattman

Property Description
ISBN: 9780814438039
Publisher: HarperCollins Focus
Release Date: April of 2018
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 224
Format: Book
Collection: Brian Tracy Success Library
Categories: Books in English > Management > Management and Organization
EAN: 9780814438039

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