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Capturing New Markets: How Smart Companies Create Opportunities Others Don’T

by Stephen Wunker
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, January of 2014 ‧
43,25€
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Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

Capturing New Markets: How Smart Companies Create Opportunities Others Don’T

by Stephen Wunker

Property Description
ISBN: 9780071825955
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: January of 2014
Language: English
Cover: Softcover
Pages: 288
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780071825955