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Humanism In Marketing eBook

Responsible Leadership And The Human-To-Human Approach

language: english
Publisher: Springer Nature Switzerland, October of 2024 ‧
211,34€
190,21€
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This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.

Humanism In Marketing

Responsible Leadership And The Human-To-Human Approach

Property Description
ISBN: 9783031671555
Publisher: Springer Nature Switzerland
Release Date: October of 2024
Language: English
Format: eBook
File Format and Compatibility:
Collection: Humanism In Business Series
Categories: eBooks in English > Management > Management and Organization
EAN: 9783031671555
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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