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Humanism In Marketing

Responsible Leadership And The Human-To-Human Approach

language: english
Publisher: Springer International Publishing AG, October of 2024 ‧
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This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.

Humanism In Marketing

Responsible Leadership And The Human-To-Human Approach

Property Description
ISBN: 9783031671548
Publisher: Springer International Publishing AG
Release Date: October of 2024
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 341
Format: Book
Collection: Humanism In Business Series
Categories: Books in English > Management > Management and Organization
EAN: 9783031671548

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