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Humanism In Marketing
Responsible Leadership And The Human-To-Human Approach
language: english
Publisher:
Springer International Publishing AG, October of 2024 ‧
see product details
194,66€
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SYNOPSIS
This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783031671548 |
| Publisher: | Springer International Publishing AG |
| Release Date: | October of 2024 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 341 |
| Format: | Book |
| Collection: | Humanism In Business Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9783031671548 |
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