Capa do artigo How To Develop A Strategic Marketing Plan
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How To Develop A Strategic Marketing Plan eBook

A Step-By-Step Guide

by Norton Paley
language: english
Publisher: TAYLOR & FRANCIS, September of 2017 ‧
159,00€
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Ebook for ADE
Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.

How To Develop A Strategic Marketing Plan

A Step-By-Step Guide

by Norton Paley

Property Description
ISBN: 9781351440332
Publisher: TAYLOR & FRANCIS
Release Date: September of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9781351440332

ABOUT THE AUTHOR

Norton Paley

Tem mais de vinte anos de experiência em gestão e marketing e desenvolvimento de produtos em grandes empresas. Lecionou largamente para diretores e engenheiros em empresas de todo o mundo, incluindo a American Express, Hoechst-Celenese, IBM, Chrysler e Ciba Geigy. É autor de quatro livros de sucesso sobre marketing e é colunista de duas revistas de marketing.

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