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Heirloom Cultures And Heritage Branding eBook

The Creamy Case Of Icelandic Skyr

by Jon Þor Petursson e Valdimar Tr. Hafstein
Book eBook
language: english
Publisher: CAMBRIDGE UNIVERSITY PRESS, March of 2026 ‧
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Heritage branding and heirloom cultures are twin strategies for building brands in global markets. In this Element, the authors analyze these strategies through skyr; a traditional, sour dairy from Iceland. They explore how live microbial cultures in skyr have been 'heritagized' as heirloom cultures to build a brand advantage.

Heirloom Cultures And Heritage Branding

The Creamy Case Of Icelandic Skyr

by Jon Þor Petursson e Valdimar Tr. Hafstein

Property Description
ISBN: 9781009530309
Publisher: CAMBRIDGE UNIVERSITY PRESS
Release Date: March of 2026
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Tourist Guides and Maps > Europe
EAN: 9781009530309
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

VALDIMAR TR. HAFSTEIN

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