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Espn The Company eBook

The Story And Lessons Behind The Most Fanatical Brand In Sports

by Anthony F. Smith e Keith Hollihan
language: english
Publisher: WILEY, August of 2009 ‧
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A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.

Espn The Company

The Story And Lessons Behind The Most Fanatical Brand In Sports

by Anthony F. Smith e Keith Hollihan

Property Description
ISBN: 9780470564004
Publisher: WILEY
Release Date: August of 2009
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470564004
Acessibilidade: Ver características de acessibilidade indicadas pelo editor