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Espn The Company
The Story And Lessons Behind The Most Fanatical Brand In Sports
language: english
Publisher:
JOHN WILEY & SONS INC, September of 2009 ‧
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SYNOPSIS
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780470542118 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | September of 2009 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 280 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9780470542118 |