Capa do artigo Electronic Word Of Mouth (Ewom) In The Marketing Context
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Electronic Word Of Mouth (Ewom) In The Marketing Context eBook

A State Of The Art Analysis And Future Directions

by Michael D. Williams, Elvira Ismagilova, Emma Slade e Yogesh K. Dwivedi
language: english
Publisher: Springer International Publishing, February of 2017 ‧
66,24€
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This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Electronic Word Of Mouth (Ewom) In The Marketing Context

A State Of The Art Analysis And Future Directions

by Michael D. Williams, Elvira Ismagilova, Emma Slade e Yogesh K. Dwivedi

Property Description
ISBN: 9783319524597
Publisher: Springer International Publishing
Release Date: February of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Springerbriefs In Business
Categories: eBooks in English > Management > Management and Organization
EAN: 9783319524597

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