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Effective Advertising eBook
Understanding When, How, And Why Advertising Works
Book
eBook
language: english
Publisher:
SAGE PUBLICATIONS, November of 2003 ‧
see product details
91,43€
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IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781452276748 |
| Publisher: | SAGE PUBLICATIONS |
| Release Date: | November of 2003 |
| Language: | English |
| Pages: | 216 |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Marketing For A New Century |
| Categories: |
eBooks in English
>
Management
>
Marketing
eBooks in English > Management > Advertising eBooks in English > Others |
| EAN: | 9781452276748 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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