Unrelenting Innovation

How To Create A Culture For Market Dominance

by Gerard J. Tellis
language: english
Publisher: JOHN WILEY & SONS INC, February of 2013 ‧
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The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.

Unrelenting Innovation

How To Create A Culture For Market Dominance

by Gerard J. Tellis

Property Description
ISBN: 9781118352403
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2013
Language: English
Dimensions: 190 x 236 x 136 mm
Cover: Hardcover
Pages: 352
Format: Book
Collection: J-B Warren Bennis Series
Categories: Books in English > Management > Management and Organization
EAN: 9781118352403