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Unrelenting Innovation
How To Create A Culture For Market Dominance
language: english
Publisher:
JOHN WILEY & SONS INC, February of 2013 ‧
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SYNOPSIS
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781118352403 |
| Publisher: | JOHN WILEY & SONS INC |
| Release Date: | February of 2013 |
| Language: | English |
| Dimensions: | 190 x 236 x 136 mm |
| Cover: | Hardcover |
| Pages: | 352 |
| Format: | Book |
| Collection: | J-B Warren Bennis Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781118352403 |
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