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Effective Advertising

Understanding When, How, And Why Advertising Works

by Gerard J. Tellis
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, January of 2004 ‧
235,23€
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Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec

Effective Advertising

Understanding When, How, And Why Advertising Works

by Gerard J. Tellis

Property Description
ISBN: 9780761922520
Publisher: SAGE PUBLICATIONS INC
Release Date: January of 2004
Language: English
Cover: Hardcover
Pages: 216
Format: Book
Collection: Marketing For A New Century
Categories: Books in English > Management > Advertising
EAN: 9780761922520

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