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Effective Advertising
Understanding When, How, And Why Advertising Works
Book
eBook
language: english
Publisher:
SAGE PUBLICATIONS INC, January of 2004 ‧
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235,23€
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SYNOPSIS
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780761922520 |
| Publisher: | SAGE PUBLICATIONS INC |
| Release Date: | January of 2004 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 216 |
| Format: | Book |
| Collection: | Marketing For A New Century |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9780761922520 |
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