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Effect Of Advertising And Display eBook

Assessing The Evidence

by Robert East
language: english
Publisher: SPRINGER US, March of 2013 ‧
118,59€
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Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising.

Effect Of Advertising And Display

Assessing The Evidence

by Robert East

Property Description
ISBN: 9780387233772
Publisher: SPRINGER US
Release Date: March of 2013
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9780387233772