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Digital Consumer Management eBook

Understanding And Managing Consumer Engagement In The Digital Environment

by Emmanuel Mogaji
Book eBook
language: english
Publisher: TAYLOR & FRANCIS, October of 2023 ‧
59,61€
47,69€
20% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

Digital Consumer Management

Understanding And Managing Consumer Engagement In The Digital Environment

by Emmanuel Mogaji

Property Description
ISBN: 9781000970937
Publisher: TAYLOR & FRANCIS
Release Date: October of 2023
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Economics, Finance and Accounting > Economy
EAN: 9781000970937

EMMANUEL MOGAJI

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