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Development Of Scientific Marketing In The Twentieth Century eBook

Research For Sales In The Pharmaceutical Industry

by Jean-Paul Gaudillia*Re
language: english
Publisher: Taylor and Francis Group, October of 2015 ‧
88,76€
71,01€
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

Development Of Scientific Marketing In The Twentieth Century

Research For Sales In The Pharmaceutical Industry

by Jean-Paul Gaudillia*Re

Property Description
ISBN: 9781317316862
Publisher: Taylor and Francis Group
Release Date: October of 2015
Language: English
Format: eBook
File Format and Compatibility:
Collection: Studies For The Society For The Social History Of Medicine
Categories: eBooks in English > History > General History
EAN: 9781317316862
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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