Capa do artigo Corporate Innovation (Rle Marketing)
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Corporate Innovation (Rle Marketing) eBook

Marketing And Strategy

by Gordon Foxall
language: english
Publisher: TAYLOR & FRANCIS, September of 2014 ‧
64,91€
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This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Corporate Innovation (Rle Marketing)

Marketing And Strategy

by Gordon Foxall

Property Description
ISBN: 9781317647232
Publisher: TAYLOR & FRANCIS
Release Date: September of 2014
Language: English
Format: eBook
File Format and Compatibility:
Collection: Routledge Library Editions: Marketing
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
EAN: 9781317647232
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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