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Controversy In Marketing Theory: For Reason, Realism, Truth And Objectivity eBook
For Reason, Realism, Truth And Objectivity
language: english
Publisher:
TAYLOR & FRANCIS, September of 2016 ‧
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70,21€
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Ebook for ADE
SYNOPSIS
This work analyses the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781315290874 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | September of 2016 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
eBooks in English > Parenting > Educational Policies and School Administration eBooks in English > Social Sciences and Humanities > Philosophy |
| EAN: | 9781315290874 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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