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Compulsive Buying eBook

Consumer Traits, Self-Regulation, And Marketing Ethics

by Kenroy C. Wedderburn e Trevor A. Smith
language: english
Publisher: Bloomsbury Publishing (USA), November of 2021 ‧
38,15€
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Compulsive buying is a shopping addiction with worldwide prevalence that causes significant emotional, financial, and social problems for those afflicted by it. While most research has focused on the problem and its consequences, this book examines the intersections between consumer traits, self-regulation, ethical considerations, and compulsive buying. Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents a model on consumer trait predictors of compulsive buying as well as guidelines for consumers, government policymakers, and companies.

Compulsive Buying

Consumer Traits, Self-Regulation, And Marketing Ethics

by Kenroy C. Wedderburn e Trevor A. Smith

Property Description
ISBN: 9781978753617
Publisher: Bloomsbury Publishing (USA)
Release Date: November of 2021
Language: English
Pages: 166
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Psychology
EAN: 9781978753617