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Compulsive Buying

Consumer Traits, Self-Regulation, And Marketing Ethics

by Kenroy C. Wedderburn e Trevor A. Smith
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, August of 2023 ‧
43,25€
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Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Compulsive Buying

Consumer Traits, Self-Regulation, And Marketing Ethics

by Kenroy C. Wedderburn e Trevor A. Smith

Property Description
ISBN: 9781793645753
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: August of 2023
Language: English
Dimensions: 152 x 229 x 20 mm
Cover: Softcover
Pages: 166
Format: Book
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9781793645753