Capa do artigo Competing In A Service Economy
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Competing In A Service Economy eBook

How To Create A Competitive Advantage Through Service Development And Innovation

by Anders Gustafsson e Michael D. Johnson
language: english
Publisher: WILEY, June of 2003 ‧
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Differentiating through service development stands to improve customer satisfaction and financial performance. This book helps executives and managers to think and plan strategically with respect to services, service development and service innovation.

Competing In A Service Economy

How To Create A Competitive Advantage Through Service Development And Innovation

by Anders Gustafsson e Michael D. Johnson

Property Description
ISBN: 9780787970673
Publisher: WILEY
Release Date: June of 2003
Language: English
Format: eBook
Collection: J-B-Umbs Series
Categories: eBooks in English > Management > Management and Organization
EAN: 9780787970673

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