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Service Innovation
language: english
Publisher:
BUSINESS EXPERT PRESS, April of 2016 ‧
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SYNOPSIS
Views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, this book develops a model of service innovation and develop guidelines for what is required from the organizational perspective.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781631574955 |
| Publisher: | BUSINESS EXPERT PRESS |
| Release Date: | April of 2016 |
| Language: | English |
| Dimensions: | 152 x 229 x 10 mm |
| Cover: | Softcover |
| Pages: | 174 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Hospitality and Tourism
|
| EAN: | 9781631574955 |