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Cim Handbook Of Strategic Marketing eBook

by Michael Thomas e Colin Egan
language: english
Publisher: TAYLOR & FRANCIS, February of 2010 ‧
205,38€
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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

Cim Handbook Of Strategic Marketing

by Michael Thomas e Colin Egan

Property Description
ISBN: 9781136359088
Publisher: TAYLOR & FRANCIS
Release Date: February of 2010
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Management and Organization
EAN: 9781136359088
Acessibilidade: Ver características de acessibilidade indicadas pelo editor