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Cim Handbook Of Strategic Marketing

A Practical Guide For Designing And Implementing Effective Marketing Strategies

by Michael Thomas e Colin Egan
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 1998 ‧
209,54€
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Aimed at senior executives responsible for shaping and managing the company's strategic direction, this book talks about the strategic dimensions of marketing management and focuses on the critical importance of matching the company's capabilities with genuinely attractive market sectors. It offers a reference for effective marketing practice.

Cim Handbook Of Strategic Marketing

A Practical Guide For Designing And Implementing Effective Marketing Strategies

by Michael Thomas e Colin Egan

Property Description
ISBN: 9780750626132
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 1998
Language: English
Cover: Hardcover
Pages: 298
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780750626132