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Business-To-Business Marketing eBook

A Strategic Approach

by Leyland F. Pitt, Michael H. Morris, Earl Dwight, Jr. Honeycutt, Jr. Earl Dwight Honeycutt e Leyland Pitt
Book eBook
language: english
Publisher: SAGE PUBLICATIONS, March of 2001 ‧
149,73€
119,78€
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This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

Business-To-Business Marketing

A Strategic Approach

by Leyland F. Pitt, Michael H. Morris, Earl Dwight, Jr. Honeycutt, Jr. Earl Dwight Honeycutt e Leyland Pitt

Property Description
ISBN: 9781452252100
Publisher: SAGE PUBLICATIONS
Release Date: March of 2001
Language: English
Pages: 560
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Marketing
EAN: 9781452252100