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Business-To-Business Marketing

A Strategic Approach

by Earl Dwight Honeycutt, Leyland Pitt e Michael H. Morris
Book eBook
language: english
Publisher: SAGE PUBLICATIONS INC, May of 2001 ‧
286,60€
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This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace.

Business-To-Business Marketing

A Strategic Approach

by Earl Dwight Honeycutt, Leyland Pitt e Michael H. Morris

Property Description
ISBN: 9780803959644
Publisher: SAGE PUBLICATIONS INC
Release Date: May of 2001
Language: English
Dimensions: 178 x 254 x 31 mm
Cover: Hardcover
Pages: 560
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780803959644