Eye Tracking For Visual Marketing

by Rik Pieters e Michel Wedel
language: english
Publisher: NOW PUBLISHERS INC, August of 2008 ‧
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Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.

Eye Tracking For Visual Marketing

by Rik Pieters e Michel Wedel

Property Description
ISBN: 9781601981547
Publisher: NOW PUBLISHERS INC
Release Date: August of 2008
Language: English
Cover: Softcover
Pages: 104
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781601981547