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Brand Storytelling eBook

Integrated Marketing Communications For The Digital Media Landscape

by Michael K. Coolsen e Keith A. Quesenberry
language: english
Publisher: Bloomsbury Publishing (USA), February of 2023 ‧
30,99€
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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.

Brand Storytelling

Integrated Marketing Communications For The Digital Media Landscape

by Michael K. Coolsen e Keith A. Quesenberry

Property Description
ISBN: 9781538176399
Publisher: Bloomsbury Publishing (USA)
Release Date: February of 2023
Language: English
Pages: 220
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781538176399
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

MICHAEL K. COOLSEN

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KEITH A. QUESENBERRY

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